A group of college mates who were intrigued by the upgrade in service standards featured in various personal services including hair dressing, vegetable retail, automobile servicing, etc were not seen in a basic daily requirement of an Indian house hold – namely ironing This resulted in the launch of Purple Ironing in June 2012.What started as one Store in 2012 has evolved over a period of time and now operates out of 20 Easy to access Locations across Coimbatore/Tiruppur with one new store being added every fortnight.